Three Finalists Named: Time to Vote
Extraordinary branding professionals from Azusa Pacific University, University of Glasgow, and University of Iowa make up the finalists for the 2014 International Brand Master Award. Read more about...
View ArticleBrands Go Up In Stardust
Fans of the movie Stardust understand the importance of a certain fearsome pirate captain's reputation. However, his reputation is in jeopardy after his ship is invaded. Here are some tips for how...
View ArticleLeading Edge
Marketing to the next generation is not the same as marketing to millennials. Gen z or Generation Edge has a new outlook on everything and needs to be marketed to in new and exciting ways. The post...
View ArticleGive Them Content: Part Two
Repurposing original content across multiple platforms, such as various social media sites, can be an efficient and effective use of resources. To maximize your impact, adapt the content's presentation...
View ArticleShare your 2016 #EDUholidays
Hang the greens, light the campus Menorah, get the Santa hat on your leadership, wrap the mascot, light the fireworks and let’s get in the holiday spirit! If your school, college, or university created...
View ArticleMannequin Challenge & Viral Fads
We see them and love them. Viral fads are an important aspect of today's marketing environment. Learn how to correctly implement them into your brand strategy by following these best practices. The...
View ArticleSocial Media to Reach Gen Z
Social Media is important. You know this, but your time and resources are precious. For traditional prospects, you may need to think outside the box. Snapchat, Instagram, and Youtube could yield better...
View Article2014 #EDUholidays Collection
Thank you for sending us your 2014 holiday greetings. As done over the last couple of years, we are posting one of the largest annual collections of EDU holiday greetings. From creative, fun, humorous,...
View ArticleHappy #EDUHolidays!
Got holiday spirit? Show us! Share your school’s holiday greetings with us. We look forward to seeing and recapping all your creative greetings in a special holiday blog post and feature them on our...
View ArticleThe End of Free Social Media
Higher education institutions have recognized the need to be on social media and are using those channels in so many ways for many different purposes. Although you can participate in some components of...
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